Privacy Policy
Effective: 21 February 2026
Who we are Safely Pty Ltd (ABN: 13 150 947 827), registered in Queensland, Australia, and trading as SEASONFORT. We sell outdoor gear through our website to customers in the United States and internationally.
What personal information we collect
When you shop with us or use our website, we may collect the following categories of personal information:
- Identifiers — your name, email address, phone number, and shipping address
- Payment information — payment card details (processed securely by our payment providers — we don't store these ourselves)
- Commercial information — your purchase history
- Internet activity — IP address, browser type, cookie data, and how you interact with our website
We do not knowingly collect personal information from children under 13. If you believe we have, please contact us immediately and we will delete it.
How we collect it
- Directly from you when you place an order, create an account, or contact us
- Automatically through cookies and Google Analytics when you browse our website
Why we collect it
We use your personal information to:
- Process and deliver your orders
- Communicate with you about your purchases
- Improve our website and understand how it's used
- Meet our legal obligations
We won't use your information for purposes unrelated to these without your consent, unless required by law.
Who we share it with
We share your information only where necessary to run our business:
| Service provider | Purpose | Location |
| eWay | Payment processing | Australia |
| PayPal | Payment processing | United States |
| Google Analytics | Website analytics | United States |
| Shipping providers | Order delivery | United States / International |
We may also disclose your information to legal or regulatory bodies if required by law.
We do not sell or share your personal information for cross-context behavioural advertising, monetary or other valuable consideration. We have not done so in the preceding 12 months.
Cookies and tracking technologies
Our website uses cookies and similar technologies to:
- Keep our website functioning properly
- Support Google Analytics to help us understand website traffic
Google Analytics may use cookies to collect information about your browsing behaviour. You can opt out of Google Analytics by installing the tools.google.com. You can also adjust cookie settings in your browser at any time.
We do not respond to "Do Not Track" browser signals at this time.
International data transfers
SEASONFORT is an Australian company. When you provide us with your personal information, it may be transferred to and stored in Australia or other countries where our service providers operate. By using our website and placing orders, you acknowledge this transfer. We choose reputable providers, but we cannot control how they handle your data once it is disclosed to them. Their own privacy policies govern their practices.
Your privacy rights
Depending on your state of residence, you may have some or all of the following rights regarding your personal information:
- Right to know — what personal information we collect, use, and disclose about you
- Right to access — request a copy of the personal information we hold about you
- Right to correct — request that we fix inaccurate personal information
- Right to delete — request that we delete your personal information, subject to certain legal exceptions
- Right to opt out — of the sale or sharing of personal information (we don't sell or share, but you can still make this request)
- Right to non-discrimination — we won't treat you differently for exercising your privacy rights
To exercise any of these rights, contact us using the details below. We'll verify your identity and respond within 45 days. If we need more time, we'll let you know.
There's no charge for making a request.
State-specific disclosures
California residents (CCPA/CPRA): This entire policy serves as our required notice at collection. As stated above, we do not sell or share your personal information as defined under the CCPA/CPRA. We do not use or disclose sensitive personal information for purposes beyond what is necessary to provide our services.
Virginia, Colorado, Connecticut, Texas, Oregon, Montana and other states with comprehensive privacy laws: The rights described above are intended to meet the requirements of your state's privacy legislation. If you believe we have not adequately addressed your rights under your state's law, please contact us or lodge a complaint with your state's Attorney General.
Data retention
We keep your personal information only for as long as necessary to fulfil the purposes described in this policy, process transactions, comply with legal obligations, or resolve disputes. When it's no longer needed, we delete or de-identify it.
How to make a complaint
If you believe we've mishandled your personal information:
- Contact us first using the details below and we'll do our best to resolve it
- If you're not satisfied, you can lodge a complaint with your state Attorney General's office
Contact us
For any privacy-related questions, access requests, deletion requests, or complaints:
SEASONFORT (Safely Pty Ltd) ABN: 13 150 947 827 Email us via our website: seasonfort.com
Changes to this policy
We may update this policy from time to time. When we do, we'll revise the effective date at the top. We encourage you to check back occasionally.
This policy is intended to comply with applicable US federal and state privacy laws, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other state privacy legislation. SEASONFORT is an Australian company and this policy should be read in that context.